Générale d'Optique

The end of expensive eyewear

  • 1993: First Générale d’Optique store opens in Val de Fontenay near Paris
  • 1996: Générale d’Optique opens its 50th store
  • 2000: Générale d’Optique opens its 100th store
  • 2002: Générale d’Optique launches its successful franchise format
  • 2006: Générale d’Optique opens its 200th store
  • 2008: Générale d’Optique introduces the high performance “Vari-View”
    progressive lenses

December 2007
Number of associates: 1500
Number of stores: 263

Our Brand Offer

Générale d’Optique offers high quality and fashionable eye wear and eye health care solutions at affordable prices.

Since the brand’s creation in 1993, Générale d’Optique pursues its market positioning as “the end of expensive eyewear” without compromising on quality.

The “end of expensive eyewear” means:
  • No high mark-ups for expensive brands
  • Cutting out the “middle man”
  • All inclusive prices for everyone
  • Third party insurance payment: agreements signed with over 1000 insurance companies.