The advantages of our store concept

Our stores are integral to our business and provide access to our products and expert eye care services delivered by thousands of our GrandVision 'Visionistas' and 'Fashionistas.' Visionistas include optometrists, opticians and other eye care professionals who deliver services to customers such as eye tests, more comprehensive eye exams, and the selection of optical and eye care products. And our Fashionsitas advise customers about frame and sunglass trends and offer style advice.


We have also developed a standardized store concept that currently covers more than 2,000 stores across 30 countries. This concept ensures GrandVision stores around the world deliver the same high-quality customer service and award-winning customer journey experience.


We continue to standardize and improve our global store concepts for a more contemporary and friendlier customer journey, as well as a more positive impact on the environment. For example, LED lighting is a required GrandVision standardized store design specification, and each LED-equipped store uses about 39% less electricity from lighting, on average. Nearly 3,200 stores (51% of all owned stores) are equipped with LED lighting, and we plan to equip all our stores by 2025.


You can read more about the environmental benefits from our LED lighting benefits in Our Stories.