End-of-product lifecycle

Even though frames and sunglasses have long life cycles — and are replaced on average every two to three years — we find ways to extend their usage to create more purpose and less waste. In this way, we contribute to shaping better consumption patterns and provide donations to help people in need.


Many of our retailers offer second-life programs throughout their networks and collaborate with NGOs to collect and donate second-hand eyewear to people in need.


Additionally, we donate obsolete, yet high-quality, products from our inventory to NGOs and research/educational institutions to help people who cannot afford corrective eye wear and students and researchers to advance in their studies.


You can read more about these collaborations and donations in Our Stories.