End-of-product lifecycles

Although eyeglass frames and sunglasses have long lifecycles and are replaced every two to three years, we find ways to extend their usage to create more purpose and reduce environmental impact. We also contribute to shaping better consumption patterns and provide donations to help people in need.


Our GrandVision retail brands in seven countries currently offer second-life programs throughout their networks and collaborate with NGOs to collect and donate secondhand eyewear to communities in need. And an additional four countries are planning to introduce a second-life program in 2021 in their markets.


In cases where we can't sell all our inventory, we need to dispose of obsolete, high-quality products. We donate as many of these as possible to NGOs and research or educational institutions to help people who can't afford corrective eyewear, or to help students and researchers advance their studies.


You can read more about these collaborations and donations in Our Stories.