Our sustainable eyewear evolution

Our Exclusive Brand Product Development and Marketing teams are the cornerstone of GrandVision’s Product Value Chain. They are involved in key steps from designing frame collections to ensuring they are manufactured in audited factories that meet our quality and sustainability standards.


In 2019, the teams launched three new product lines to address global trends in sustainable production and consumption and meet our customers’ growing sensitivities towards these topics. This is in addition to multiple third-party sustainable product lines that we feature in our stores.


Partnering with Mazzucchelli

The DbyD brand partnered with renowned Italian manufacturer Mazzucchelli, the world leader in bio-acetate production, to design a line of optical frames using M49, a bio-acetate that is responsibly sourced and biodegradable. We have plans to introduce this collection to multiple markets around the world in 2020.


Less waste, more sunglasses

We introduced GrandVision’s first DbyD sunglass collection made from recycled plastic waste. We plan to introduce this collection to at least 15 markets around the world in 2020.


Play!Wild and preserve

We introduced a phthalate-free* children’s collection, ‘Play!Wild,’ paying tribute to endangered animals such as pandas, tigers and turtles to raise awareness about their preservation. The collection was launched in several countries, and in partnership with the World Wildlife Fund in France (WWF France).


These collections are the beginning of a long-term journey to promote safe, sustainable production practices and contribute to responsible consumption, which is in line with our ongoing ESG commitments.

*A phthalate is chemical compound used to soften plastics; As independently verified, total % of phthalate in the frames is 0.03%.