Focus area 1: Improving the quality of life of customers and employees

GrandVision is a people-oriented company that places the quality of life of customers and employees at the center of its CSR Ambition. Our value proposition is based on our conviction that this contributes to the progress of each and every individual, which then reflects on the performance and development of organizations and communities.


By being globally active

According to the World Health Organization, over 600 million people worldwide are blind or highly vision impaired because they do not have the right access to eye care. Eye care remains a social challenge for governments, due to the enormous shortage of qualified optical specialists.


Access to eye care is crucial for the development of literacy and the educational standards required by developed economies. It is therefore important that our retail concept and growing global presence offers more and more people access to affordable and high-quality eye care. Our stores are located in more than 40 countries, including many emerging economies in Asia and Latin America. In 2016, GrandVision worldwide stores totaled 6,516, compared to 6,110 a year ago. More information about GrandVision’s growth in its specific segments is available in our 2016 CSR Report.





By creating high-quality employment opportunities

With our growing international presence, we contribute to economic development by creating high-quality employment opportunities within our organization, our store network and our supply chain.

GrandVision provides employment to more than 31,000 people, almost 24,000 (77%) of which are employed in Europe, and 7,000 of which are employed in the Americas & Asia. In 2016, the average number of full time equivalents (FTEs) increased by over 6% to a total of 28,476 – mainly due to the expansion of our store network. We aim to pay fair wages through which we directly improve the livelihoods of our workforce and indirectly create a positive impact on economic development. In general, the level of salaries and wages we pay reflects the high level of qualification of our store employees and the high demand for qualified opticians and other vision experts in most markets.



In 2016, we paid a total of €783 million in wages and salaries to employees. This is an increase of 5% compared to 2015, and follows our growth in terms of personnel. The increase is below the 6% growth in FTEs, mainly due to our faster expansion in emerging markets, which have lower labor costs. Our capital expenditure investments (excluding acquisitions) totaled €176 million; an increase of 8.5% compared to 2015. The majority consisted of investment used to optimize the existing store network through refurbishments and new store openings.

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