Focus area 1: Improving the quality of life of customers and employees

GrandVision is a people-oriented company that places the quality of life of customers and employees at the center of its CSR Ambition. Our value proposition is based on our conviction that this contributes to the progress of each and every individual, which then reflects on the performance and development of organizations and communities.


By being globally active

Being globally active gives us the possibility to contribute to the social challenge of access to affordable and high-quality eye care that many governments still face (see also ‘Our role in society’). Healthy vision is crucial for the development of literacy and the
educational standards required by developed economies. Being present with over 7,000 stores in more than 40 countries including many emerging economies in Asia and Latin America, allows us to meet the demand for qualified optical specialists and help those in need.


More information about GrandVision’s growth in its specific segments is available in our 2017 CSR Report.



By creating high-quality employment opportunities

GrandVision’s contribution to the sustainable economic growth in our local markets is further strengthened by the high-quality employment opportunities we create within our organization, our store network and our supply chain. We believe that offering professional training and fair pay are important mechanisms for alleviating poverty and boosting personal and professional development. With our growing international presence, our average number of full time equivalents (FTEs) reached 31,802 – 11% more than in 2016. While in total, we currently provide employment to more than 36,500 people of which 75% are employed in Europe.


The high level of qualification of our store employees and the high demand for qualified opticians and other vision experts in most markets is generally reflected in the level of salaries and wages we pay. We aim to pay fair wages through which we directly improve the livelihoods of our workforce and indirectly create a positive impact on economic development. In 2017, we paid a total of €830 million in wages and salaries to our employees. This is an increase of 6% compared to 2016 and follows our growth in terms of personnel even though the increase in FTEs (11%) is considerably larger. This is mainly due to our fast expansion in emerging markets, which have lower labor costs, and the fact that the Tesco Opticians and Visilab acquisitions were finalized in Q4 2017.



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