Through our Corporate Citizenship and Community Involvement initiatives
Provide access to eye care
Through our Corporate Citizenship initiatives we aim to improve the quality of life of people with limited access to eye care. We empower local communities with knowledge and services, thus impacting the lives of disadvantaged communities, such as those living in the global South, but also the homeless and disabled. In recent years, our local banners have conducted thousands of free eye exams and donated spectacles or financial capital to fund solutions to meet local eye care needs.
To broaden the impact of our Corporate Citizenship initiatives, our retail banners operate many partnerships and collaborations worldwide with highly respected Non-Governmental Organizations that share our ambition and values. These collaborations enable us to engage more people and impact more livelihoods at a global level. Several of these initiatives have required our volunteers from various retail banners to travel abroad to the Congo, Ghana and Peru (among others). During these missions, our opticians have carried out eye exams for people in need and distributed second-hand glasses to economically disadvantaged communities.
Community Involvement initiatives: enhance eye care awareness
With our Community Involvement initiatives, we aim to create and increase awareness on specific eye care needs in the markets in which we are active.
Initiatives vary widely, from providing free eye tests to car drivers, to campaigns to raise awareness of macular degeneration or retinoblastoma. Our local banners participate in regional or national health and safety campaigns or cooperate with medical and charitable organizations or research institutes with an expertise in eye care. These include, among others, the Macular Society and Childhood Eye Care Cancer Trust in the UK, Solived in France, the Salvation Army in Brazil and the US, and Ophthalmology Worldwide in Belgium. A good example are our driver awareness campaigns in Italy, Germany and the UK, which inform and educate about the importance of good vision while driving.
Furthermore, this year GrandVision HQ and all banners around the world supported the World Sight Day on 11 October under the slogan "Eye care everywhere" [read more in the case study "2018 World Sight Day"Section: [IN FOCUS] 2018 World Sight Day
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