How we create value

Our Value Creation Model illustrates how we follow our strategy and ensure responsible operations through our business model, input and activities. Furthermore, our strategic directions facilitate our performance on our four CSR focus areas. For example, by entering new markets and driving comparable growth we can bring affordable and quality eye care to more customers.


Our ultimate goal is to make a positive contribution, not only to the development of the business, but also to the lives of our customers and employees while better managing the impact of our operations across our value chain.


The outcomes of our business model have an impact on society which we relate to the realization of the UN's Sustainable Development Goals.